VBS 2026 — Illumination Station | Idlewild Baptist Church

Event Overview

Theme: Illumination Station
Motto: Shining A Light On Who Jesus Really Is
Main Campus: June 8–12, 2026
Sulphur Springs: June 23–26, 2026
Audience: Kids completing K–5th grade
Cost to attend: 100% Free
Family Night: June 11, 2026

Locations

Main: 18333 Exciting Idlewild Blvd, Lutz, FL
Sulphur Springs: 8209 N 19th St, Tampa, FL

📊

Section 01

Facebook & Instagram Ad Performance

$1,644

Total Spent

Across 5 campaigns

252K

Total Views

All campaigns combined

160K

Unique Viewers

Unduplicated reach

3,277

Clicks / Actions

Across all ads

$0.50

Avg. Cost per Action

Blended CPA

Campaign-by-Campaign Breakdown

Campaign	Goal	Dates	Spent	Views	Viewers	Results	Cost/Result	CTR
Post: 🙌 Free VBS Event	Website visitors	Mar 2–12	$301.55	67,927	31,949	1,054 clicks	$0.29	1.56%
Event: FREE VBS — The Brightest Week	Sell tickets	Apr 13–23	$499.79	78,333	55,094	1,222 clicks	$0.41	1.57%
Promoting Website: idlewild.org/vbs	Website visitors	May 5–7	$559.63	75,827	47,441	667 pg views	$0.84	1.22%
Event: FREE VBS \| Kids Camp \| Tampa, FL	Sell tickets	May 5–7	$146.37	24,952	23,149	305 clicks	$0.48	1.23%
Post: Link in Bio • Free #VBS	Get more calls	Jun 2–9	$136.94	5,286	2,897	29 clicks	$4.72	0.54%
TOTALS			$1,644.28	252,325	160,530	3,277	~$0.50 avg	~1.4% avg

📊 Views by Campaign

Brightest Week Event Ad

78,333

Website Promo Ad

75,827

🙌 Free VBS Event Post

67,927

Kids Camp Event Ad

24,952

Link in Bio Post

5,286

💵 Ad Spend by Campaign

Website Promo Ad

$559.63

Brightest Week Event Ad

$499.79

🙌 Free VBS Event Post

$301.55

Kids Camp Event Ad

$146.37

Link in Bio Post

$136.94

What $1,644 Accomplished

Five campaigns ran MARCH – JUNE, spanning the full promotional window from early awareness to final-week registration push. Best performer: "🙌 Free VBS Event" at $0.29/click — 1,054 clicks and 67,927 views on a $50/day budget. Highest reach: "The Brightest Week" with 78,333 views and 55,094 unique viewers. All five campaigns together delivered 252K+ impressions and 160K+ unduplicated viewers, driving direct traffic to the registration page.

$0.50

Avg Cost per Click

$1.03

Cost per 100 Views

~1.4%

Avg CTR (all ads)

~$1.26

Cost per Registered Child

🚀

Section 02

Deliverables, Marketing & Content Production

32 tracked deliverables completed across two Monday.com boards, alongside 12 videos, 54+ graphic assets, 5 ad campaigns, and 7 outreach channels — spanning 6 months of creative and communications work.

Videos Produced

54⁺

Graphic Assets Designed

Print Items
Delivered

Web Pages
Built

Ad Campaigns
Run

SMS Messages
Sent

Outreach Channels
Used

Total Tracked
Deliverables

📦 Deliverables by Type

Print & Graphics

18 items

Creative Projects

8 items

Videos Produced

12 videos

Web Pages

4 pages

SMS Campaigns

21 texts

Ad Campaigns

5 campaigns

🏛️ Deliverables by Ministry / Dept

Kids / Children's Ministry

10 items

Preschool Ministry

4 items

Sulphur Springs Campus

4 items

Special Events

3 items

HC-011 / Spanish Campus

4 items

Missions & Other

2 items

🎬 Video Productions by Type

Promo / Announcement

5 videos

Specialty / Ministry

3 videos

Social / Reels

11 videos

Recap & End Card

2 videos

📢 Outreach Channels Used

Facebook / Instagram Ads

5 campaigns

All-Church Email (Airmail)

9 emails

Ministry Emails

59+ emails

SMS Text Blasts

21 texts

Homeschool Co-ops

Targeted

Radio (Faithful Road)

Partner

Idlewild VBS 2026 Airmail Campaign Banner

✈️ Special Delivery Sunday — The Airmail Campaign

We wanted to try something different — something in-house that would cut through and actually stick with kids. The idea behind the Airmail campaign was simple: give every child a physical paper airplane they could hand directly to a friend as a personal invitation to VBS. Not a digital push, not another flyer — just a kid handing a kid something real and saying "come with me." The airplane was designed by our team, distributed on a Sunday through Kids Ministry, and served as a tangible reminder that VBS is something worth sharing.

📅

Planning & Logistics

Project Timeline

Nov 17, 2025

VBS Website Planning Meeting

21-task checklist initiated.

Jan 28, 2026

VBS Text + bit.ly Setup

Tracking link ready for campaigns.

Mar 1, 2026

VBS Webpage Live

idlewild.org/vbs launched.

Apr 5

Sulphur Springs Site Live

Separate campus webpage launched.

Apr 13–23

Facebook Ad #1 — Brightest Week

$499.79 · 78,333 views · 1,222 clicks

Apr 21 – May 2

SMS Text Campaigns (21 messages)

Buddy requests + t-shirt deadline reminders.

Apr 26

Early Registration Deadline

Buddy group pairings locked.

May 2026

Design Sprint

54+ graphics produced. Email campaigns launched.

May 31

Registration Closes

1,300+ headcount confirmed.

Mar 2–12

Facebook Ads #3, #4, #5

3 campaigns simultaneously · $575 total.

Jun 7

Cast & Intro Videos Approved

Both delivered to leadership.

Jun 8–12

VBS — Main Campus

1,300+ kids · 550+ volunteers · Family Night Jun 11

Jun 12

Churchwide VBS Celebration Email

5,831 sent · 3,468 opened.

Jun 23–26

VBS — Sulphur Springs

Evening community VBS · 6–8 PM

✨ Just for Fun ✨

📬

VBS Email Campaign — By the Numbers

From November 2025 through June 2026, VBS 2026 generated an extraordinary volume of email activity across every ministry at Idlewild. Here's the full picture.

68⁺

VBS Emails Sent
Across All Ministries

All-Church Emails
Mentioning VBS

~53K

Total Recipients
All-Church Sends

~32K

Opened
All-Church Sends

~62%

Avg Open Rate
All-Church VBS Emails

VBS Emails Sent — By Ministry

Preschool Ministry

~17 emails · 1,200+ recipients

Sharon Jones / VBS Coord

~15 emails · volunteer/teacher lists

All-Church (Airmail)

9 emails · ~5,800–5,900 recipients each

Special Needs Ministry

~10 emails · focused list

Children's Ministry

~4 emails · 100–1,200 recipients

Ticket Agent (T-Shirts)

~4 emails · registered families

Student Ministry

3 Top 5 newsletters · ~1,700 each

Springs Church / Other

~3 emails